Nike unveils new Lebron XII basketball shoe engineered for explosiveness
Lion artwork made from Lebron 12 shoes by Andy Gellenberg
Nike has officially unveiled the LeBron 12 at its World Headquarters in Oregon for a special media event. The two-time NBA champion’s latest model blends a combination of superior technical specs with rich storytelling reflective of James’ talents on the hardwood. The sneaker was designed to enhance James’ super human explosiveness, while still providing the benefits of superior cushioning, support, and flexibility. The LeBron 12 features a Megafuse upper that provides a second skin-like fit for max breathability and comfort. There’s also Dynamic Flywire for lockdown support and Hyperposite material, which provides targeted protection. The outsole received a major update and is equipped with hexagonally-shaped Zoom Air bags that can map the pressure points of the wearer’s foot. This allows for better movement, explosiveness, and responsiveness.
Last season NBA superstar LeBron Jamessometimes ditched his signature Nike shoe in favor of an older model. At Tuesday’s launch of this year’s signature shoe— his 12th — James was asked about the problems with last year’s shoe and what’s he done to perfect this year’s model. “That’s the great thing about my partnership with Nike,” he said. “If both sides don’t feel like the shoe fits the athlete then we’re going to continue to go back to the lab until we figure it out and that’s what we did.
Nike’s Sport Research Lab provides the Nike Basketball design team with in-depth analysis on athletic performance and scientific testing. The LEBRON 12 was born in the lab, where scientific data and analysis substantiated the need for next-generation cushioning, support and flexibility. This science-led insight was maximized for James while accounting for the diverse needs of athletes worldwide. The lead colorway, the LEBRON 12 NSRL, was inspired by the new shoe’s genesis in the lab.
Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air delivers the same great cushioning it brought to footwear when first introduced to basketball in 1995; now the hexagonal Nike Zoom Air is mapped to the pressure points of the foot where it’s most needed for basketball performance.
In tandem with the sole, the lightweight and breathable Megafuse upper is designed to act as a molded second skin that minimizes weight and amplifies breathability and comfort.
James runs approximately three miles per game, and the average player changes directions about 1,000 times over that distance, requiring supportive, comfortable footwear to withstand tremendous impact and torque. Dynamic Flywire cables provide lockdown support for James’s unrivaled combination of speed and strength. The upper is constructed for a precise fit, with Hyperposite wings that deliver targeted support and protection.
Adult, junior and baby variations of the shoe